• Elegant — we present ourselves with polish and intention, creating an experience that feels refined without being pretentious

    Warm — we’re welcoming and approachable, making every customer feel genuinely cared for and understood

    Timeless — we focus on quality and clarity, delivering a brand experience that lasts beyond trends and fads

  • Why Are We Here?

    The Club at Savannah Harbor exists to create a place where connection, leisure, and elevated living intersect. We are here to provide an environment that honors Savannah’s history, celebrates community, and elevates every moment—on the course, around the table, or within our social spaces.

    What Do We Do and How Do We Do It?

    We deliver a refined club experience grounded in exceptional hospitality.
    We do this through:

    • Championship golf supported by Troon standards.

    • Elevated dining and curated social events.

    • A welcoming, member-first culture.

    • Thoughtful amenities that blend relaxation, wellness, and Southern charm.

    Everything we do is intentional, detail-oriented, and anchored in creating memorable experiences.

    What Do We Value Most?

    • Connection: Building an authentic sense of belonging.

    • Hospitality: Serving with warmth, respect, and consistency.

    • Tradition: Honoring Savannah’s heritage and timeless elegance.

    • Excellence: Upholding elevated service across every touchpoint.

    • Community: Cultivating relationships among members, guests, and staff.

    Who Are We Here For?

    We serve:

    • Local professionals and families seeking a refined, community-driven club experience.

    • Golfers who value championship-level play and world-class course maintenance.

    • Members who desire wellness, social engagement, and hospitality in one destination.

    • Visitors seeking the elegance and charm of Savannah paired with upscale leisure.

    What Makes Us Different?

    • A rare coastal setting that overlooks Savannah’s historic skyline.

    • The elevated consistency of a Troon Golf destination.

    • A refined lifestyle offering that blends golf, dining, social life, and wellness in one cohesive experience.

    • The perfect balance of historic charm and modern luxury—not found in typical country clubs.

    • A commitment to creating meaningful, long-lasting connections.

    What’s Our Personality?

    Sophisticated yet welcoming.
    Southern-elegant with a modern sensibility.
    Warm, gracious, polished, and community-driven.
    Confident but never pretentious.
    Classic, timeless, and rooted in hospitality.oes here

    • The Club at Savannah Harbor is the only coastal Georgia destination where championship golf, vibrant social life, and modern wellness come together against the backdrop of historic Savannah—creating a community defined by connection, prestige, and belonging.

  • Strengths:

    • Premier location overlooking Savannah’s riverfront and skyline

    • Troon Golf partnership ensures world-class standards

    • Strong hospitality and curated social programming

    • Access to Heavenly Spa and Westin amenities

    Weaknesses:

    • Brand identity currently inconsistent across touchpoints

    • Visibility and marketing less robust than competitors

    • Clubhouse and digital presence partially outdated

    Opportunities:

    • Rebrand and visual refresh to strengthen recognition

    • Growing demand for luxury, wellness-oriented club experiences

    • Increasing tourism in Savannah provides a steady guest pipeline

    Threats:

    • High competition in the region’s golf and resort market

    • Economic shifts affecting luxury memberships

    Competitor 1: The Landings Golf & Athletic Club

    Strengths:

    • Multiple courses and extensive amenities

    • Established reputation and large membership base

    Weaknesses:

    • Large scale may feel impersonal

    • Older demographic; limited appeal to younger professionals

    Opportunities:

    • Expand modern amenities or refreshed branding

    Threats:

    • Rising costs and competition from newer, boutique clubs

    Competitor 2: Savannah Country Club

    Strengths:

    • Historic prestige

    • Strong tennis, swim, and family amenities

    Weaknesses:

    • Less elevated dining and wellness offerings

    • Traditional culture may deter modern audiences

    Opportunities:

    • Modernization initiatives

    • Expanding lifestyle and wellness programs

    Threats:

    • Regional clubs offering trend-forward experiences

    Competitor 3: Palmetto Bluff Club

    Strengths:

    • Luxury environment and resort-level amenities

    • Strong brand identity and cohesive guest experience

    Weaknesses:

    • Very high price point

    • Distance makes access less convenient for Savannah residents

    Opportunities:

    • Continued growth in luxury travel

    Threats:

    • Economic downturns affecting ultra-luxury segment

  • 1. Heritage ↔ Modernity

    The Club merges Savannah’s deep-rooted charm with elevated, refreshed hospitality and amenities.

    2. Exclusive ↔ Welcoming

    Prestigious yet approachable; membership feels selective but community-oriented.

    3. Leisure ↔ Wellness

    A balanced experience offering relaxation, socialization, and wellness opportunities.

    4. Sport ↔ Lifestyle

    Golf is a centerpiece, but the club extends well beyond it—dining, events, spa, and social life.

  • 1. The Established Professional

    Age 35–55 • Lives in Savannah or nearby
    Values: networking, relaxation, quality service
    Needs: a place to unwind, meet peers, and enjoy golf at a high level.

    2. The Social Family

    Age 30–50 • Seeking community
    Values: safety, amenities for all ages, accessible luxury
    Needs: family events, casual dining, recreational options.

    3. The Wellness-Focused Member

    Age 28–60
    Values: spa access, fitness, balance
    Needs: peaceful environment, wellness services, integrated amenities.

    4. The Leisure Traveler / Resort Guest

    Age 30+ visiting Savannah
    Values: memorable experiences, high-end service
    Needs: a refined yet local-feeling destination to golf, dine, and relax.

  • 1. Elevated Hospitality

    Warm, refined, and detail-oriented service that reflects Savannah’s timeless charm.

    2. Championship Experience

    A top-tier Troon golf course and premier amenities designed for exceptional quality.

    3. Community & Connection

    A place where members, families, and guests form meaningful relationships.

    4. Southern Elegance

    A unique blend of historic atmosphere and modern luxury.

  • We Are:

    • Warm

    • Sophisticated

    • Community-focused

    • Premium

    • Welcoming

    • Polished

    • Intentional

    • Rooted in place

    We Are Not:

    • Stuffy

    • Outdated

    • Impersonal

    • Overly formal

    • Trend-chasing

    • Generic resort-like

    • Transactional

    • Exclusive for exclusivity’s sake

  • CLICK TO SEE COMPETITORS

    • Savannah’s historic streets: cobblestone, wrought iron, candlelit warmth

    • Coastal wetlands: muted greens, soft blues, foggy mornings

    • Southern elegance: hospitality, craftsmanship, classic textures

    • Modern luxury: minimal layouts, clean typography, rich yet restrained color palette

    • Connection & community: candid moments, warm light, inviting spaces

    Keywords:
    refined, graceful, coastal, warm, intentional, timeless, welcoming, elevated

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