PEARL OLIVES ADVERTISMENT
The challenge was to design a series of advertising posters that spotlight a product rarely promoted through traditional marketing channels. The goal was to build a cohesive visual language across multiple pieces while using creativity, emotion, and strong conceptual thinking to elevate an otherwise ordinary item.
I selected Pearls olives—a familiar pantry staple that seldom takes center stage in advertising—and infused the campaign with charm, warmth, and playful personality. To create visual cohesion, each poster showcases a top-down view of a different dish featuring olives, arranged in the exact same position across all three designs. This repetition not only unifies the series but also draws attention to the olives as the hero ingredient.
To reinforce the concept emotionally, I paired these visuals with lighthearted, pun-driven taglines such as “Olive you endlessly,” “Olive you always and forever,” and “Olive you so much.” By framing olives as a symbol of love and reliability, the campaign transforms a simple ingredient into something unexpectedly delightful. The result is a fun, visually appealing, and memorable ad series that gives olives a moment in the spotlight.
Awards: Honorable Mention Award - Graphis New Talent Annual 2025
Baylor Art Student Exhibition 2025 (Graphic Design)