Gilded Claw Seafood Identity
Gilded Claw Seafood is an intimate fine-dining destination where coastal elegance meets culinary precision. Our curated, limited menu highlights the freshest offerings from land and sea, transformed into refined dishes that celebrate both craftsmanship and flavor. Within our warm, gilded interior, guests enjoy an atmosphere that balances sophistication with ease — whether settling in for an unforgettable dinner or gathering at our full bar for artfully crafted cocktails.
At Gilded Claw Seafood, every detail is intentional. From the thoughtful pacing of each course to the attentive service that defines the experience, we bring a sense of luxury that feels both rare and inviting. Here, exceptional dining isn’t just a meal — it’s the hallmark of our brand.
My approach for Gilded Claw began with the goal of creating a simple, sophisticated mark that could grow into the foundation of an elevated seafood restaurant. After completing 150 rapid thumbnail sketches, the lobster claw concept immediately stood out for its strong silhouette and elegant potential. I refined that sketch into a timeless logo that balances sharpness and luxury, ultimately guiding the visual identity of the entire restaurant.
Gilded Claw Seafood is the only fine-dining seafood destination where a curated, limited menu, elevated coastal flavors, and an intimate luxury atmosphere come together to create a dining experience defined by precision, exclusivity, and indulgence.
From there, I built the brand around that core symbol. The color palette and serif typeface were carefully selected to reinforce a sense of refinement, coastal elegance, and exclusivity. Every choice—from form to typography—was made to ensure the brand feels polished, intentional, and unmistakably high-end.
HOW DID WE GET HERE?
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Where we ended...
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The first sketch...
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More refined...
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Added some color...
